This week, Magento, the e-commerce content management system used by top development teams around the world, announced the public release of Magento 2.0, ushering in a new era of online sales. Saderra is pleased to announce we are among the first web development agencies to take advantage of the new platform. Magento 2.0 offers enhanced performance and scalability, new features to boost conversion rates, and business agility and productivity improvements.
Magento has long been the leader in B2C and B2B e-commerce platforms and Saderra’s values align with the open source mentality of the brand. We are excited to bring many of Magento 2.0’s new features to our clients, including increased customization, modern theming, and automated testing. Magent0 2.0 also allows for increased scalability and decreased product set up, meaning your site will be up and running faster than ever.
For those unfamiliar with what Magento offers, Magento 2.0 is the best way to connect you with your customers and offers integration with secure and trusted payment partners, including PayPal, Braintree, and Authorize.net. Additionally, the integrated support we offer with Stripe allows for your store to now accept Apple Pay and Google Pay. This ability to allow customer to make purchases with a simple scan of their fingerprint has been proven to increase sales.
Even though you’ll see it everywhere (even here!), there is much more to SEO than “writing great content.” While this is a fantastic start, it is only a start. There are many “behind the scenes” actions that people can take to help make content more visible and increase search engine rankings. Many of these improvements are not-visible to website visitors (unless they take the time to look at your site’s code), but don’t worry, it doesn’t take advance coding or web development knowledge to make these simple changes.
Now that you understand the Golden Rule of SEO, I’ll tell you the most common advice in almost every single beginner’s guide to SEO: Create quality content that is valuable to your target audience. When starting your SEO research, you will undoubtably run into this phrase many times, that’s because it’s true. It all goes back to building content for actual people.
What is SEO, exactly? To put it simply, SEO (or Search Engine Optimization) is the practice of improving a website to increase web traffic from search engines.