What’s New Is Old… Again

I remember the 90’s. I was a wizard using Dreamweaver, and I was one of the best Cold Fusion developers in the world. I could table up a website in my sleep. I could output an Access database with my eyes closed. I rocked tags most people web developers today have never even heard of.

Then came div tags. Div tags were great back in the day. It allowed your website content to reformat based upon the size of the browser. We had almost four different screen sizes back then, so that was pretty important. Admittedly, most of the browsers didn’t support div tags the same way, so presentation was severely hampered. Ultimately, tables won out in the front-end coding world.

If you wanted a content management system, you needed to custom build it. Tools like Joomla, WordPress, or even Movable Type were years away, so any sort of coding required custom development. This is one of the primary reasons I was so focused on Cold Fusion. To tell you the truth, I still like Cold Fusion, but that’s neither here nor there. One of the interesting, niche tricks I had up my sleeve was my mastery of Server Side Includes. This technology was ridiculously fast, and provided the ability of parting out straight HTML.  (more…)

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I have personally been in the marketing and advertising industry since 1997; long enough to know the difference between marketing and advertising. There exists a panoply of buzzwords and descriptors of what it is we supposedly do. Web marketing, online marketing, interactive, user experience, digital… To tell you the truth, I don’t care about these labels.

Those who have been in this field as long as I don’t care either. Here’s what we care about; sharing a story or product in a way that compels the right people to listen or buy. At the end of the day we want our respective businesses to be profitable so that we can properly provide for our families. Those who have been around long enough, know that work is merely a method of generating personal security. Sure it can be fun, or even uplifting at times, but it will never match the kind of joy that is felt around loved ones.

I can always tell a marketing novice by the words they use in meetings. They throw around whatever today’s buzzwords are; banal jargon typically generated by some blog post rehashing the same self-serving recognition that most of today’s tech bloggers thrive on. Indeed, I have never met a group so desperate for the praise or recognition of their peers.

These novices have not yet learned that working 100 hours a week is actually less effective than working 40 hours a week. They remain glued to their phones and tablets, even when spending time with their friends and family. At some point, these people will hit a wall, and when they do, they will come to understand a simple principle: They have wasted their prime years in the foolish pursuit of praise.

This is one of the first things we tell people that come to work at Saderra. Indeed, we do higher junior team members on occasion and they all need to hear this message. Sometimes evens senior member need to be taught this lesson.

I understand that this approach may not make us “super-cool” or the guys everyone wants to hang out with at SXSW. But honestly? Who really cares? Not the kind of people I want to associate with, that much I’m sure of. I’d rather have my kids think I’m awesome because I go to all of their games. I’d rather my team spend time with friends and family than some conference or event. When you learn what really matters in life, you work hard to ensure you can be apart of a great company, that values the same things you do.


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Our Secret

I suppose sharing one of our most important and distinguishing factors could be considered foolish. I am so tired of other companies not doing the same, I feel perhaps those who know this secret may be keeping it too close to the chest. (more…)

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Mind The Mess

Part of our change of focus and recommitment to being a true digital marketing and search engine optimization agency, we are pushing a number of changes to our website over the next week. So please excuse some of the mess and clutter as our developers and staff are pushing the changes live. Thanks!

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Votaw Precision Culture Video

A new little video, part of a series of branding videos for Votaw Precision Technologies. These videos are designed to promote the company, attract potential employees, and improve the comfort level with VPT for potential leads and current customers.

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We know that our work produces real results. Whether it be increased visits, leads, conversions, or sales... Saderra has the track record of success with some of the world's largest and most notable brands. At the start of each project we will work with you to create a thorough checklist of achievable goals and realistic expectations, including a full list of deliverables. Your project isn't complete and our final invoice for the work isn't due until those goals and deliverables are met and provided. Saderra believes you should get what you pay for, and we won't stop working until you do.