The Importance of Using Social Media
Social Media has been on the rise the last several years and now many businesses are finding that it’s important to implement. As reported by Hubspot in 2014, 92% of marketers from surveys highlighted the importance of social media marketing for their business.
The Key Performance Indicators (KPI) you track for social media are typically shares, likes, engagement, favorites, Analytics traffic, mentions, etc. Using this data consistently will help make positive changes for your business.
Content marketing was touted as the most commercially important digital marketing trend for 2015 according to the recent digital marketing trends polls from Smart Insight. Social media engagement tells people that the brand is active and legitimate, and consumers are most likely to do business with brands that are alive.
The Synergy of PR and SEO
Saderra has just introduced a PR Division, so now is the perfect time to delve into the synergy between PR and SEO. The future of SEO is not in the technology, but the ability to tell stories that readers will find interesting.
Public relations enhances SEO by focusing on what’s newsworthy, crafting a great story, finding editorial opportunities, getting coverage and building relationships with media. PR helps SEO directly by increasing branded traffic. PR professionals are skilled storytellers and content generators and should be integrated with SEO for the most successful results.
1. Create targeted press releases by constructing them carefully and distributing them to the right people. The releases need to have a strong news angle and should include relevant quotes from your company.