The Synergy of PR and SEO
Saderra has just introduced a PR Division, so now is the perfect time to delve into the synergy between PR and SEO. The future of SEO is not in the technology, but the ability to tell stories that readers will find interesting.
Public relations enhances SEO by focusing on what’s newsworthy, crafting a great story, finding editorial opportunities, getting coverage and building relationships with media. PR helps SEO directly by increasing branded traffic. PR professionals are skilled storytellers and content generators and should be integrated with SEO for the most successful results.
1. Create targeted press releases by constructing them carefully and distributing them to the right people. The releases need to have a strong news angle and should include relevant quotes from your company.
Other Important Metrics in SEO
Now that we’ve delved more into SEO with content creation and keywords, it’s time to talk about other important metrics to use and factor in your SEO campaign. Search engines change, user habits change, and therefore SEO will change along with it. Like all things, it’s evolving.
1. Use Social Media as a communication channel and reputation tool that allows you to build brand loyalty by connecting with customers and delivering exceptional customer service. When you create a business profile on all social media avenues you are more likely to get relevant and engaged people and interaction becomes regular with more interaction. This also leads to PR campaigns that tie in with SEO, which will be discussed further later.
2. Mobile Optimization: As of April 21st, mobile optimization became more important in search engines. Google as an example has always ranked mobile-optimized websites higher. Not integrating mobile may result in lower rankings in search engines, and is much easier to create with Word Press. (more…)
As touched upon earlier, your content should focus on the unique and valuable things you offer. Fresh content on a regular basis on all available platforms including press release wires, clients blogs, social media etc. is as key communication channel. You have all this great content; it’s time to get it out there!
The best keywords have:
Strong Relevance: terms for which you have content to support
Relatively High Search Volume: terms people actually search for
Relatively Low Competition: terms with a small number of search results
The Process of Creating Strong Keywords
The first step in creating relevant and fitting keywords is to brainstorm a list of words and phrases that someone may use to find your business or the services you offer. Be as specific as possible with this. While it is important to still use general terms as keywords, the very specific, targeted terms attract the targeted traffic that drives unique visitors and sales. (more…)