Other Important Metrics in SEO
Now that we’ve delved more into SEO with content creation and keywords, it’s time to talk about other important metrics to use and factor in your SEO campaign. Search engines change, user habits change, and therefore SEO will change along with it. Like all things, it’s evolving.
1. Use Social Media as a communication channel and reputation tool that allows you to build brand loyalty by connecting with customers and delivering exceptional customer service. When you create a business profile on all social media avenues you are more likely to get relevant and engaged people and interaction becomes regular with more interaction. This also leads to PR campaigns that tie in with SEO, which will be discussed further later.
2. Mobile Optimization: As of April 21st, mobile optimization became more important in search engines. Google as an example has always ranked mobile-optimized websites higher. Not integrating mobile may result in lower rankings in search engines, and is much easier to create with Word Press. (more…)
As touched upon earlier, your content should focus on the unique and valuable things you offer. Fresh content on a regular basis on all available platforms including press release wires, clients blogs, social media etc. is as key communication channel. You have all this great content; it’s time to get it out there!
The best keywords have:
Strong Relevance: terms for which you have content to support
Relatively High Search Volume: terms people actually search for
Relatively Low Competition: terms with a small number of search results
The Process of Creating Strong Keywords
The first step in creating relevant and fitting keywords is to brainstorm a list of words and phrases that someone may use to find your business or the services you offer. Be as specific as possible with this. While it is important to still use general terms as keywords, the very specific, targeted terms attract the targeted traffic that drives unique visitors and sales. (more…)
Now that you understand the Golden Rule of SEO, I’ll tell you the most common advice in almost every single beginner’s guide to SEO: Create quality content that is valuable to your target audience. When starting your SEO research, you will undoubtably run into this phrase many times, that’s because it’s true. It all goes back to building content for actual people.
What is SEO, exactly? To put it simply, SEO (or Search Engine Optimization) is the practice of improving a website to increase web traffic from search engines.
Part of our change of focus and recommitment to being a true digital marketing and search engine optimization agency, we are pushing a number of changes to our website over the next week. So please excuse some of the mess and clutter as our developers and staff are pushing the changes live. Thanks!
A new little video, part of a series of branding videos for Votaw Precision Technologies. These videos are designed to promote the company, attract potential employees, and improve the comfort level with VPT for potential leads and current customers.
Check out this piece we produced as part of a digital branding and website campaign we undertook for EK Accessories.