Even though you’ll see it everywhere (even here!), there is much more to SEO than “writing great content.” While this is a fantastic start, it is only a start. There are many “behind the scenes” actions that people can take to help make content more visible and increase search engine rankings. Many of these improvements are not-visible to website visitors (unless they take the time to look at your site’s code), but don’t worry, it doesn’t take advance coding or web development knowledge to make these simple changes.
The Importance of Using Social Media
Social Media has been on the rise the last several years and now many businesses are finding that it’s important to implement. As reported by Hubspot in 2014, 92% of marketers from surveys highlighted the importance of social media marketing for their business.
The Key Performance Indicators (KPI) you track for social media are typically shares, likes, engagement, favorites, Analytics traffic, mentions, etc. Using this data consistently will help make positive changes for your business.
Content marketing was touted as the most commercially important digital marketing trend for 2015 according to the recent digital marketing trends polls from Smart Insight. Social media engagement tells people that the brand is active and legitimate, and consumers are most likely to do business with brands that are alive.
The Synergy of PR and SEO
Saderra has just introduced a PR Division, so now is the perfect time to delve into the synergy between PR and SEO. The future of SEO is not in the technology, but the ability to tell stories that readers will find interesting.
Public relations enhances SEO by focusing on what’s newsworthy, crafting a great story, finding editorial opportunities, getting coverage and building relationships with media. PR helps SEO directly by increasing branded traffic. PR professionals are skilled storytellers and content generators and should be integrated with SEO for the most successful results.
1. Create targeted press releases by constructing them carefully and distributing them to the right people. The releases need to have a strong news angle and should include relevant quotes from your company.
Other Important Metrics in SEO
Now that we’ve delved more into SEO with content creation and keywords, it’s time to talk about other important metrics to use and factor in your SEO campaign. Search engines change, user habits change, and therefore SEO will change along with it. Like all things, it’s evolving.
1. Use Social Media as a communication channel and reputation tool that allows you to build brand loyalty by connecting with customers and delivering exceptional customer service. When you create a business profile on all social media avenues you are more likely to get relevant and engaged people and interaction becomes regular with more interaction. This also leads to PR campaigns that tie in with SEO, which will be discussed further later.
2. Mobile Optimization: As of April 21st, mobile optimization became more important in search engines. Google as an example has always ranked mobile-optimized websites higher. Not integrating mobile may result in lower rankings in search engines, and is much easier to create with Word Press. (more…)
As touched upon earlier, your content should focus on the unique and valuable things you offer. Fresh content on a regular basis on all available platforms including press release wires, clients blogs, social media etc. is as key communication channel. You have all this great content; it’s time to get it out there!
The best keywords have:
Strong Relevance: terms for which you have content to support
Relatively High Search Volume: terms people actually search for
Relatively Low Competition: terms with a small number of search results
The Process of Creating Strong Keywords
The first step in creating relevant and fitting keywords is to brainstorm a list of words and phrases that someone may use to find your business or the services you offer. Be as specific as possible with this. While it is important to still use general terms as keywords, the very specific, targeted terms attract the targeted traffic that drives unique visitors and sales. (more…)
Now that you understand the Golden Rule of SEO, I’ll tell you the most common advice in almost every single beginner’s guide to SEO: Create quality content that is valuable to your target audience. When starting your SEO research, you will undoubtably run into this phrase many times, that’s because it’s true. It all goes back to building content for actual people.
What is SEO, exactly? To put it simply, SEO (or Search Engine Optimization) is the practice of improving a website to increase web traffic from search engines.